JOHN WELCH
President & CEO, PlayFirst Inc.
Prior to launching PlayFirst, John Welch was Vice President of Games and Product Development at AtomShockwave Corp., where he was responsible for acquiring, developing and promoting interactive games and entertainment for the Shockwave.com brand. John is driven by the purpose of raising online gaming to greater mass-market appeal and commercial success. He has been with Shockwave.com since 1999. Prior to Shockwave.com, John spent time at Sega and with a consulting company that he co-founded. He holds Bachelor's and Masters degrees in Computer Science, the former from MIT and the latter from the University of Massachusetts.