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JEFFREY POLLACK
Managing Director, Broadcasting and New Media, NASCAR Digital Entertainment
Jeffrey Pollack is Managing Director of Broadcasting and New Media for NASCAR Digital Entertainment. In this position, he manages NASCAR’s broadcasting partnerships with FOX, FX, NBC, and TNT, and leads the development of all Internet, cable television, subscription television, advanced television, satellite radio, and new media ventures for the sport.
Pollack is responsible for NASCAR’s partnerships with SPEED Channel, iN DEMAND, NASCAR Images, HDNet, XM Satellite Radio, America Online, and Turner Sports Interactive. He directs all business development and strategic communications initiatives for NASCAR Broadcasting and NASCAR Digital Entertainment, and he leads NASCAR’s marketing initiatives in Los Angeles. He also serves as Executive Producer of the two-time Emmy Award winning NASCAR IN CAR – television’s first enhanced multi-channel digital sports package.
Pollack has 15 years of executive experience in media, communications, and sports management. In 1994, he pioneered a new genre of sports journalism when he founded The Sports Business Daily – the first daily trade publication for the sports industry. Under his leadership as Founder, President, and Publisher, The Sports Business Daily quickly became a ‘must-read’ for leading decision-makers in the sports, entertainment and television industries – a status and tradition the publication maintains today.
Pollack has also served as Vice President of New Media Publishing for Broadband Sports, Vice President of Marketing and Corporate Communications for the National Basketball Association, and as the NBA’s Strategic Communications Consultant during collective bargaining negotiations in 1998 and 1999.
Prior to starting The Sports Business Daily, Pollack was Vice President of Winner & Associates - one of the nation's leading strategic communications and public affairs consulting firms. In this capacity, he provided communications and political counsel to category-leading corporations throughout the United States and helped manage statewide ballot issue campaigns.
Pollack has twice been named to The Sporting News 100 and was named to the inaugural list of “40 Under 40” published by Street and Smith’s Sports Business Journal. He received a Primetime Emmy Award for Outstanding Achievement in Interactive Television Programming in 2003 and, in 2004, a Sports Emmy for Outstanding Innovative Technical Achievement.
Pollack holds a bachelor’s degree in journalism from Northwestern University, a master’s degree from The Graduate School of Political Management, and a master’s degree in sports management from the University of Massachusetts at Amherst. He serves on the Board of Governors of the Producers Guild of America New Media Council and as Chairman of The Giving Back Fund.
